I hope you are not shocked by the new name and logo on the front cover of our Spring magazine, but I do hope that it grabbed your attention. If you are receiving this publication, then you are high on our customer priority list; as such you are among the first to be introduced to our new identity. I am excited to explain all of the details, however, I first want to assure you that there has been no change of ownership or management. You will not notice any difference when you walk into our store. Over time, you will see the signage on our building, the lettering on our trucks and the print on our uniforms updated with our new name and logo.