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Whitetail Institute’s genetically developed seeds must pass a grueling multi-year research program before we ever put our name on it. That’s why millions of acres of Whitetail Institute seeds have been planted and professionals trust Whitetail Institute’s proprietary formulations above all others.

If you aren’t getting the results you want, you have to make those results happen yourself. In the mid-1990s, Ryan and Matt Busbice ran out of patience with attractants that were always the same thing in a different bag. Managing a 1,110-acre deer lease in Northern Louisiana quickly uncovered the lack of options when it came to attracting big deer at long distances. So the Busbices set out to create a protein-packed formula with enough power to cover some serious ground. The two brothers spent years experimenting with different scents and flavors and eventually landed on something that changed the game. The Persimmon CRUSH™ attractant remains one of the most successful and effective deer attractants on the market today.

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